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About

A growth partner,not just another agency

We don't dress up numbers, we don't burn budget on 'brand reach', and we don't drop projects after the contract is signed.

$1M+
ad budget under management
120+
products successfully delivered
€12M
additional profit for clients
13
countries of presence

Why we do this

Most agencies optimize their own workload, not your result.

We went through it as clients and as managers — and built Impulse to prove that marketing can be transparent, measurable and actually profitable.

We don't promise perfect marketing. We do it honestly and openly: all the data and numbers are yours, and we answer for the result, not the process.

Oleg Afanasenko, CEO of IMPULSE

Founder of Impulse

I'm personally responsible for the result

Before Impulse I spent 9 years in marketing as a CMO and manager. I built a successful EdTech project in the EU, ran marketing across different niches and launched projects from scratch.

I know what real numbers look like and where agencies usually dress them up.

At Impulse I'm personally responsible for the strategy and result of every project. My job is to make marketing stop being a pain and become your competitive advantage.

IMPULSE office in Warsaw
Our office · Warsaw

Values

What Impulse stands on

Transparency

We hide nothing. All the data and numbers are yours. We just help you read them.

Accountability

We answer for the result, not the process. If something doesn't work, we say so and propose a solution instead of pretending all is fine.

Humanity

We're not robots or perfect consultants. We're real people who can make mistakes, but we stand for honesty and accountability.

Team

Who does the work

Akylai Bekeeva, CMO
Akylai BekeevaCMO · Marketing & brand
Oleg Afanasenko, CEO
Oleg AfanasenkoCEO · Strategy & results
Tymofii Spaskyi, COO
Tymofii SpaskyiCOO · Operations & process

Honest

The truth agencies stay quiet about

A short take on why marketing often fails and how we do it differently.

Because many optimize what's easy to show: reach, clicks, ROAS in the dashboard. Those numbers look good but don't always reach the bank. We measure the result in money: how much you invested and how much came back.
Reach is easy to paint and almost impossible to verify. We don't hide behind such metrics: we set up end-to-end analytics and answer for leads and revenue, not impressions.
For many, attention to the project drops right after payment. With us a specific person runs the project to the result: one point of contact for strategy, tasks and numbers, no group chats and lost tasks.
No one who truly understands advertising promises exact results upfront. We guarantee honest work, transparency and data that shows every step. Promising the moon is easy; answering for it is more honest.
Yes. Burning budget and reporting reach is easier than admitting a channel doesn't add up. If ads won't pay off in your model, we will say so before the start, not after.

Get in touch

Want the same?

We'll show on your own example where budget is leaking and what to do about it.

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