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Blog

Blog

Campaign breakdowns, analytics and takeaways from real projects.

IMPULSE
Performance

Why a great ROAS doesn't match the bank

ROAS 6.0 in the dashboard and a hole in the P&L is a common story. We break down attribution gaps and how to reconcile ad numbers with revenue.

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Server-side tracking and first-party data

Browsers and iOS cut up to 40% of conversions. How to recover data after ITP and ATT and train algorithms on real leads.

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GEO/AEO in 2026: getting cited by ChatGPT

More and more queries end in an assistant's answer without a click. How to get into ChatGPT and Perplexity answers.

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How we cut CPA by 55% for Gymshark

Influencer marketing stops scaling by hand. A breakdown of a systematic approach to CPA for an international brand.

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